From the IO Archive

This was a fun event that Island Outpost threw at Soho House Miami - We created a series of badges based on Jamaican slang phrases - Big up, Wah g'wan, and so on. Guests were encouraged to find and collect all the badges. Once they had them all, they would post their photos on social media with a specific hash-tag and the best shot won a free holiday. It was a great way to get the message out on social media and kick start the brand's new social media campaign strategy.